It’s not by accident that it’s linked to idealism and wisdom, but also to envy. It has the power of stimulating human intelligence and also concentration. The main emotions linked to it are anger, passion, danger, and excitement. This color can stimulate the human body, transmitting high intensity to it and the sensation of confidence. Red evokes dynamism, i.e., movement and action.
Check out below the main colors and their meanings! Red Such sensations influence people’s behavior according to psychology. In color psychology, eight types of primary emotions are recognized, which are: acceptance, joy, curiosity, fear, disgust, anger, surprise and sadness. What is the meaning of colors in psychology? Therefore, we can define color psychology as a study about the brain’s identification with existing colors, transforming them into sensations and/or emotions.Īnd this is why each hue has a meaning, due to its weight, dimension, temperature, symbolism (which may vary from one group to another), emotion and memory. In other words, our vision and also our brain processing such information make feelings surface when we see a certain hue. The German scholar was the first to confront Newton’s ideas.įor Goethe, the sensations created by colors in our mind are molded by our perception. However, in 1810 Johann Wolfgang von Goethe published his book, The Theory of Colors, in which he showed his studies on how colors are constituted and their effects on human beings. After a while, it was observed that the mixture of certain colors resulted in other hues. Isaac Newton discovered that when white light passed through a prism it was divided into several colors. The earliest studies on color psychology date back to 1666. Check out the theories and curiosities about the subject below! After all, what is color psychology? In this article, we’ll show you how this area of psychology has influenced the market. In view of this, businesses have increasingly been using this element to attract customers and also to highlight the unique quality of their brands. In fact, nowadays there are tests developed to help us acquire knowledge about ourselves through the power of a color, which is explained by color psychology. With their research, they found that each human being reacts in a way when exposed to a certain hue. Scientists have been studying the effect that colors have on our brain for some time now.
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